The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Agency Rankings
Wieden+Kennedy / Portland
Client
Title
Category
Award
Points
Smell Like a Man From Head to Toe
Client: Old Spice Category: Integrated Branding / Consumer Campaign
Points: 15.0
Smell Like a Man From Head to Toe
Client: Old Spice Category: Consumer Television / Commercials of Varying Length - Campaign
Points: 15.0
Risk Everything Integrated
Client: Nike Category: Integrated Branding / Consumer Campaign
Points: 10.0
Risk Everything
Client: Nike Category: Online Films & Video / Long Form - Series / Episodes
Points: 5.0
If You're Happy...
Client: Weight Watchers Category: Consumer Television / 60 Second - Single
Points: 5.0
LeBron James "Together"
Client: Nike Category: Consumer Television / Over 60 Second - Single
Points: 5.0
Ahead of Their Time
Client: Dodge Category: Consumer Television / Over 60 Second - Single
Points: 5.0
Old Spice Social Network
Client: Old Spice Category: Social Media / Best Use of a Social Network
Points: 5.0
Client:
Old Spice
Title:
Dadsong
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Robot Campaign
Category:
Consumer Television / :30 / :25 - Campaign
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Smell Like a Man From Head to Toe
Category:
Integrated Branding / Consumer Campaign
Award:
2015 Cross-Platform Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Smell Like a Man From Head to Toe
Category:
Consumer Television / Commercials of Varying Length - Campaign
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Nike
Title:
Risk Everything Integrated
Category:
Integrated Branding / Consumer Campaign
Award:
2015 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Nike
Title:
The Last Game
Category:
Online Films & Video / Long Form - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Nike
Title:
Winner Stays
Category:
Online Films & Video / Long Form - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Nike
Title:
Risk Everything
Category:
Online Films & Video / Long Form - Series / Episodes
Award:
2015 Film Merit Award
Points:
5.0
Client:
Old Spice
Title:
Mandroid
Category:
Radio / Consumer - Campaign
Award:
2015 Radio Merit Award
Points:
5.0
Client:
Weight Watchers
Title:
If You're Happy...
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Procter & Gamble
Title:
Tough Love
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Weight Watchers
Title:
My Butt
Category:
Consumer Television / 60 Second - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Nike
Title:
LeBron James "Together"
Category:
Consumer Television / Over 60 Second - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Dodge
Title:
Ahead of Their Time
Category:
Consumer Television / Over 60 Second - Single
Award:
2015 Film Merit Award
Points:
5.0